The greatest challenge in content marketing is not even in creating content. Distribution is a daunting task. It beats sense to create impressive content if you cannot get it in front of the right audience. It may seem impossible to adequately distribute your content if you are a small brand, with a site with little traffic and a small following on social media. You certainly need to get influencers to share your content, if it is going to be seen by a large percent of the relevant audience. Here are some ways to go about it:
1. PromptsThis is the strategy that you should use most of the time. It involves presenting yourself as a committed follower, and then presenting your idea as one which you think is worthwhile. You then need to ask for the influencer’s viewpoint. Of course, remember to thank them.
There are a number of platforms through which you can prompt an influencer: via email, a LinkedIn message, a Facebook message, a direct message on Twitter, or even a tweet.
Ensure that the content that you have created is relevant and outstanding. Use a compelling title that will capture the attention of the influencer. This is no easy task. However, it can be equated with the challenge of creating high valuable, compelling content, a hurdle that you have already encountered and jumped.
Most importantly you need to think about the specific influencer that will help amplify your content and why you think that they are the in the best position to do so.
Email outreach tools
- Voila Norbert
You can use this to find influencers' emails
This tool allows you to see the people who have emailed the person who you intend to approach as an influencer. You can use this tool to identify someone else who can introduce you to the influencer.
Another great tool is Followerwonk. It helps you figure out who the influencers are.