One vital facet of your content marketing strategy is optimizing your content at all levels from the idea phase, research, creation to promotion. This can be very daunting and time-consuming. Here are 8 essential SEO tools that will make your work easier:
1. Preliminary phaseAt the outset, optimizing content should begin with the identification of great keywords that can help your content to rank high in search engine results. Here are some helpful tools at this stage:
a) Google Adwords Keyword ToolThis is a rather obvious keyword research tool. It however is very beneficial in marketing strategies. All you need to do is key in a topic. It will give results with the suggested keyword phrases. To make the best choice among them, copy them onto an excel spreadsheet and sort them by their search volume. Take the top results and brainstorm the topics that you can write about them. This will help you in optimizing content. Moreover, you will have enough ideas for content for some time.
b) The Blog Topic Generator by HubspotThis tool helps you come up with titles for some of the keywords that you may have chosen from Google AdWords. All you need to do is key in the keywords and the tool provides titles which you can use for your content. The tool can produce over 200 titles. This again gives you enough ideas to work with for some time.
2. Research phaseAfter you have brainstormed the ideas for your content, you can now begin doing some research that will add up to your final content. One of the things you need to consider here is your competitors. You also need to look at the type of content and what areas result in maximal user engagement and backlinks. This will help you estimate the length of your content and the areas to cover. This is especially crucial in YouTube Marketing, where you have to capture the attention of your audience within the first few seconds, and deliver a powerful message that will move them. Here are useful SEO tools for this content marketing phase:
a) BuzzSumoThis tool allows you to see the top content on a specific topic. Top content is usually based on social sharing volume. It also allows you to see the backlinks and the sharers buttons. You are therefore able to see specific backlinks from other content, and even the users that have shared it on social media. This will be profitable when it comes to promoting content.
b) ImpactanaThis tool helps you see the views, comments as well as backlinks that a piece of content has received. Some content may have many shares, links and comments, but with no traffic. If this is the case, there is a high likelihood that the links have been bought. The content therefore is not popular, and should be avoided.
3. The creation phaseIt is now time to create your content. You already have an idea of how you are going to package it, whether it will be a blog post, infographic or You Tube video. Better still, you have the keywords that can help you to optimize it as well as the titles that you can choose.
During creation, ensure that the content is fully optimized for search engines and users too. Here are 2 SEO tools to help incorporate in your content marketing strategy: