Over the past few years, many brands have come to realize the benefits of harnessing the power of content marketing. Unfortunately, there are a number of myths that have cropped up along the way. Let us delve into the most common ones:
1. It is cheapJay Baer posits that content is different expensive, rather than inexpensive. There is a common misconception among marketers that when compared to other marketing methods, content will be cheaper. Technology has to some extent leveled the ground making both small and big brands to benefit from content. Different brands invest different amounts in content. For instance, Orabrush got very impressive results from a YouTube video that cost them $500 while Neil Patel has to spend 5 figure sums for the free educational content on Quicksprout.
Most content marketing strategies will need consistency in their efforts for them to yield results. This means that content needs a budget allocation. Many marketers allocate at least 30% of their budgets to content. 58% of brands plan to increase their content budgets over the next year.