Being visible on YouTube goes beyond adding tags or eye-catching thumbnails. YouTube’s algorithms reward user experience and engagement. The challenge is in trying to find the balance between visibility as created by the various tags on the giant site, and as created by user engagement. Here is how to boost your YouTube visibility:
1. EngageAs aforementioned, how well your YouTube video ranks is highly determined by user engagement. Some of the ways to create engagement is via creating different types of content, for instance, features on influential people in your niche, how to videos or even 'behind-the-scenes', where you let the viewers see the video shooting process, or even some aspects of your company that are not featured in the video.
2. Use BulletinsBulletins help in communication with your subscribers. They allow you to send out texts or even videos to capture your subscribers’ attention when they open the home page. You can also tell them when to expect the next video.
3. Use CaptionsCaptions refer to your YouTube video’s subtitles. They are usually added as separate files. They allow your content to reach your viewers, for instance if their hearing ability is impaired, if they cannot play the sound, for instance if they are in the office and do not want to disturb others, or if they do not have earphones, if they speak a different language, or if the content uses difficult language, for instance, old Shakespearean English.
How do you add captions to your videos?
- Open the video manager
- Click the drop-down menu next to 'edit'
- Select 'subtitles and cc'
- Select the original language of the video
- Click 'add subtitles or cc'
- Choose the language you will use in your subtitles
- Choose 'create new subtitles or cc', 'upload a file', or 'transcribe and set timings'
4. Create payoffsThis has to do with posting your goals to your subscribers. To do this, identify your current fan base and compare it to your subscriber goal. You then need to think about a unique thing that can help you fill that gap. This is where payoffs come in. For instance, you can promise your subscribers some freebies, or even to do something fun like dancing on a future video. This way, more subscribers will support you and help you achieve your goals. Interestingly, you will also enjoy doing it.
5. Add a YouTube Widget to your siteIf you already have a website, you can leverage the visitors to subscribe to your YouTube channel. To get subscribers to your YouTube channel, embed the YouTube videos to your site. You then need to install a YouTube subscription widget. You can also add a call to action graphic to the embedded videos. Viewers are able to like and share your videos when they are on your website, as well as subscribe to the channel by pushing the 'more info' button.
6. CommentsComments discuss the video, and may sometimes involve the viewer’s feelings. Sometimes, they may be aggressive and may begin discussions that are unrelated to your YouTube video. The truth is, comments can be very unpredictable. Despite this risk, disabling them is not the best way forward. One of the ways of knowing how to boost your YouTube visibility is via leveraging comments.
Comments are an indicator that your content is engaging. YouTube’s algorithms will ensure that your video ranks high in search engine results. Comments also increase the amount of text that can be indexed by search engines on your YouTube page. This again reflects in search engine results. This means that you need to request your viewers to leave comments. There are a number of ways to do this:
- Asking for comments in the video’s description
- Posting videos that invoke a response
- Responding to comments and even promising to create more videos to respond to some of the issues raised. Ensure that you fulfill your promise, though.