It is important to note that videos on YouTube seldom go viral organically. You need to take very tactful steps guided by a solid YouTube video marketing plan. Your goals will determine how far you are ready to go to make viral videos on YouTube. Let us delve into the strategies behind any viral video on the third most popular site on the web:
1. MicrocontentContent that tells a powerful story can be created via micro content, for instance photos, quizzes, videos and polls. This type of content is cheaper to produce thus you can have it in greater volume. There are 3 forms of microcontent:
- Content around a specific event
This is content that is planned around an event like Super Bowl
- Real Time content
This content is spontaneous and is driven by trends. It could result from an event or issue that is being widely discussed online.
- User generated content
You can use your customers to create content that could go viral. For instance, a fashion company could ask their clients to upload photos on Instagram. People could then vote and the client with the most votes could win something.
A viral video could therefore be part of microcontent. For instance, you could time your video and launch it just before a big event like Super Bowl. The video will rise with the tide and become viral. However, you must distribute it on all available channels: social media, blogs, and as many relevant websites as possible. If you will base your viral videos on YouTube on real-time content, then you need to be very timely, and rise with the trend.
User generated content, when coupled with content that you produce is absolutely a huge catapult. A company that has been able to harness this is GoPro. They give their customers wearable cameras and they use them to capture unforgettable moments. If your brand can result in great moments, you can find a way to capture them and turn them to a video. You could for instance ask the customers to send you pictures or videos, and you could tweak them. You can even go to where the client is and shoot videos.
Even if you are a small brand, you can still gain a lot of value from microcontent. All you need to do is ensure that it is timely, compelling and relevant.