Youtube



Tuesday, January 3, 2017

Facebook Marketing: Strategies & evaluate the effectiveness


Facebook Marketing

If you do not have a strategy and clear objectives for their facebook fan page, you will miss a great benefit when using social media. A facebook marketing strategy should not split a separate section; it should be aligned with the overall marketing plans. Read more articles about Facebook Marketing are nothing to understand more about definitions, tools and methods for deploying Facebook marketing your business.

Thursday, May 19, 2016

10 ways to marketing effectively on Facebook (Part 2)

Facebook Marketing Youtube AZ

This is the next part of "10 ways to marketing effectively on facebook". We will show you 5 ways to make your marketing strategy become more effectively. Let's see!

6. If you do not have much money

You can save if advertising for Facebook. According to Facebook's Help Center, the minimum required daily budget is $ 1 for the cost per click and cost of display advertising. Minimum cost per click is 1 cent and the minimum cost per impression is 2 cents. Just keep in mind that if a lower budget, your ad will be shown less.

7. bid estimates using Facebook to help you bid (bid)

If you really have no idea what the bid amount to get some of your ads, take advantage of this tool. While creating your ads, enter your criteria to target, and then passing to step 4. Engine bid estimate will show you a range of bids was winning the auction between as your ad.

8. Make the most of your advertising space is being allocated.

Facebook allows 25 characters for the ad title and 135 characters for the ad content. While Google also allows 25 characters for the ad title and only allows 105 characters for the ad content (70 for text ads and 35 for the display URL). So take advantage of Facebook's open space by including all the information that you think will attract clicks.

9. Monitor your ad with the Ad Performance of Facebook

Facebook Manager and reporting. These sources will tell you how many people see your ad, how many people click on them, and click-through rates. They will also tell you how much money was spent, the kind users who see your ads, and other types of users who have clicked on your ad. This information shows you advertise your success, and need improvement. Edit the ad campaign based on this information.

10. Check the information of Facebook advertising blog

It informs, updates the common mistake of ads Facebook, information new feature of Facebook ads, and detailed guidelines for advertising on Facebook. Video of steps that will help you build a Facebook ad easily.

Friday, April 22, 2016

10 ways to marketing effectively on Facebook (Part 1)

marketing effectively on Facebook

Currently, Facebook is the largest social network in the world and in US facebook is the hottest social network has supported the US have many attractive games. Every day, about 200 million people log on to Facebook, the average use of 14 minutes / day - a total of up to about 7 hours per month. How to harness effective facebook marketing channel?

Friday, January 15, 2016

16 Online Marketing Tactics With A Low-Cost

16 Online Marketing Tactics that Require Time, not Money

If you are a startup or a small business, you undoubtedly need to market your business. Unfortunately, you may not have enough finances to go for expensive methods. While marketing techniques may not be absolutely free, they could be affordable. Let us delve into online marketing tactics that require time, not money:

Tuesday, January 5, 2016

The Ultimate Battle of Video Marketing: Facebook vs. Youtube

Marketing is a huge industry and it has been growing in the past couple of years. Given the amount of technological innovations that have taken place, creator-consumer relationships have deepened due to the closeness technology has allowed between the two. Because the market is growing, there is a lot of uniformity going on in terms of how companies market their products. In recent times, however, video marketing has stepped up as the new “it” factor in marketing. The use of a video has been effective in giving the consumer the information they need about a particular brand in a relatively short time and without all the overwhelming text that comes with other types of marketing strategies.

Facebook vs Youtube Video Marketing

Friday, December 18, 2015

Top 10 Funniest Videos Go Viral on Youtube - Youtube Marketing Online

internet marketing Please watch carefully 10 video clips and together we analyze why this videos is capable of viral on Youtube. If it is a marketing video for your brand then surely it will be very be great, your brand will surely reach a potential customer base is very large. In my opinion, it's very simple: This videos used a concept "Funny" to make smile, leads to share. And you? What do you thing about it? Leave a comment, please!





Playlist: Top 10 Funny Videos 2016 Viral on Youtube - Digital Marketing online
( Watch videos you want and share with your friends)

* The videos in the playlist:
  1. This is the way my family take a selfie... You should try to once... Hahaha
  2. Best dancer of the world - WTF Street performance
  3. Batman did it!! Facebook sensation!!
  4. Little Boy Trying To Break Board In Taekwondo
  5. Super cute baby eat stealthily
  6. The father taught his son how to swim super cute
  7. Girls Psychs Out Friends Then Falls in Water
  8. Summertime Diving Board Pool Fails
  9. Pie To The Face Game
  10. A nimal abused, we must fight to save them




Wait a sec! I want to share with you: "How to become a smart YouTube internet marketer using elements of a successful Video". Keep reading ...

Denying that video marketing is not popular is like trying to deny the rising sun in the morning. The fact is, even if you choose to close your eyes, others will see it -- to the tune of billions around the world. This billion applies to both the sun and YouTube. It is estimated that over one billion unique visitors watch something on YouTube on a monthly basis.

You see, modern internet marketing online is not like what we were used to a few years ago. Furthermore, marketing on YouTube has gotten more complex than ever. Without a solid marketing strategy and a routine on how things are supposed to be done, your internet marketing efforts are bound to flop.

Youtube Marketing

What we're talking about has to do with viral marketing on YouTube and how it's bound to bring you quality traffic to wherever you're directing visitors to, whether it's a corporate website, a blog or a portal.

And just like we said earlier, marketing videos on YouTube for a specific purpose is not a child's play if the campaign is to be successful. First, this is not a place where we upload commercials and walk away hoping to make a kill from that one action. Rather, it's a place to actively share content that people want to watch. It's not like TV which forces people to watch commercials when they actually want to watch content they are interested in.

Therefore, to get started with YouTube video marketing, you're going to think of it as platform where you can create your space so you can target audience who are interested in your offerings through the power of videos.

Internet marketing using viral videos and how it's the hottest trend today

Videos that go viral are a success. They work for themselves, and as a result, the people behind them achieve purposes for which they upload them. Now the question is, how do you get a video to go viral on YouTube and in the internet space in general?

Characteristics/elements of videos that are bound to go viral

First, owners of these videos usually have a plan on how they're going to execute steps and run their campaigns. It starts by determining the type of video you want to show your audience.

There are 3 types so far. These are:
  1. Entertaining videos
  2. How-to videos
  3. Product education videos
Every style of video above has its own strengths and weaknesses. Therefore, it turns out that figuring the style of the video you want to work with is the number one decision you have to make.

Entertaining videos

People love funny videos because they invoke laughter. That's the reason a lot of people have had success with them. In fact, the vast majority of YouTube users are there to look for entertainment, another small percentage are looking for how-to videos, while the last category are interested in finding education materials through video instructions.

If you can create quirky videos, the higher the chances of success. Quirky videos have elements like weird robots, mannequins and other funny characters.

Old Spice got it right when they created ''The man your man could smell like''. It was a funny video that went viral the moment it started engaging with social media users by answering questions.

How-to videos

If you have instructions you want to deliver on how to use a product, this style will suit you well. You don't have to hire expensive actors to achieve this. In fact, even a company employee with an outgoing personality can do the video on your behalf. This video style works well in the home improvement industry.

Product information

This is basically where people sit down and start talking about their products/services. Sounds like a complete contrast of the above guidelines, right?

Well, it's not, and especially if you have a fun product you can tell people about in an entertaining manner. Successful product information videos give their audience straightforward facts as opposed to hype. That's one element that makes people who want to learn interested about them.

Compelling content earns the right to go viral (marketing)

It's about getting your video editing skills right. This also involves making sure that the video structure is done correctly before it can be uploaded. Once this is done, one has to ask themselves a few questions before sitting back waiting for results.

Keep in mind that YouTube, after it was acquired by Google, changed its algorithm to favor videos/channels that retained viewers until the end of the clip. In other words, the algorithm takes the bounce rate of videos into account.

One successful trick that video creators have used is that of capturing their audience attention within the first 15 seconds of viewing the video. Statistics depict that viewers usually give 15 seconds on average to decide on whether to continue playing the video or not. Now it's the job of the internet marketer to convince them to continue watching until the end.

This is how it is done:
  • Gaining the trust of viewers by way of using short, animated introductions
  • Teasing the rest of the video when introducing it using host personalities
  • A quick clip that will give a preview of what viewers should expect from their time

Other elements of successful YouTube videos used in marketing online

YouTube accounts can slowly be established into channels with time. When users have a playlist to watch, they only need to push a button to access dozens or related videos on the same channel.

Video thumbnail is also another feature that successful videos utilize. You see, when viewers are browsing the site, trying to look for anything entertaining, they will keep an eye on the left hand side where video thumbnails are located.

Videos that receive the most clicks have images edited well to feature crucial summary information on what the video is all about. And of course the search plan for the video created (how keywords are used) influences how it gets views.

Conclusion
It turns out that the most successful videos are those with funny elements. If your marketing strategy can take this into account, then your videos are most likely going to be successful. That's the power of YouTube on your internet marketing efforts.

If you have any questions, please leave a comment below! Thanks!

Don't forget sharing to your friends and subscribe +Youtube AZ to get updates! Thanks so much!
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Wednesday, December 9, 2015

Top 5 Insurance Companies Succeed With Video Marketing

Top 5 Insurance Companies Succeed With Video Marketing

When it comes to marketing, insurance companies are often in a very unique position. For one, they don't have any tangible products to sell, and must rely on how to build a stronger relationship with loyal customers-- this will give them the ability to compete against other insurance companies who have already gathered a good number of customers.

Monday, November 23, 2015

5 Essential Steps to Boost your Viral Video Marketing Strategy

Viral Video Marketing Strategy

The process of making a branded video to go viral requires more than trial and error. It involves having a video marketing strategy based on timing, building of an audience, engagement, and distribution. Here are 5 essential steps to boost your viral video marketing strategy:

1. Going beyond traditional marketing

Viral video marketing goes beyond making interesting or funny videos. Going beyond traditional marketing involves creativity and imagination. Some of the brands that have done this include Samsung with their LED lights ad. They strapped the lights onto sheep and used them to create works of art. This ad has over 19 million views.

Another way to do this would be involving real people to react to situations that are imagined. TNT’s ad, 'push to add drama' used this technique. It has over 15 million views on You Tube. They created a scene with a button named 'push to add drama'. When real people would push the button, more scary things would happen. The drama was staged on a Belgium street and real people reacted by pressing the button and when things turned awry, they reacted. Ultimately, their reactions were filmed, and they were pleased to see themselves in the drama.

Another company, BlendTec has used this technique in a very captivating way. They began a 'Will it Blend?' campaign and they have used their blenders to blend all sorts of things. They have used Apple products, popular video games, DVDs of Justin Bieber, and even paintballs. By using already popular products, they arouse the viewer’s curiosity, and the videos go viral. The viewer is left to wonder why the product needed to be blended. The point is home: the strength of the blenders.

2. Seeding the initial views

There is a sort of catch 22 here. For your video to get shared, you need an audience. Simultaneously, you need people to share your video to gain an audience. This means that as you launch your video, you must have a video marketing strategy to seed the initial views.

Seeding is a marketing term that means distributing your video to various appropriate channels, for instance, forums, Facebook pages, blogs, and twitter conversations. The bottom line is to ensure that all across the channels, you are guided by your audience demographics.

Another aspect of seeding is to use tools that help boost your views, or ask people on your mailing list to watch the video at a specific time when it launches. Some tools will help expose your videos to large audiences on blogs, mobile apps and social games. Initial promotion for the first 48 hours after the launch gets you on the 'Most Viewed List'. This way, there will be very many people who will want to watch the video as they will gauge it based on other people’s trust. If others have watched it, it must be good. One of the dimensions of a viral video is a huge number of views.

3. Being Simultaneous

One of the best ways to boost your viral video marketing strategy is to be simultaneous. There are 2 facets to this. The first is releasing many videos at the same time. This way, when a viewer gets captured by the first, they will want to watch more videos, which you will avail for them. If they can watch even 5 videos, getting them to visit your site will be effortless. If you upload the videos one by one, there is a very high likelihood that they will never get to watch the other videos or even convert, which is what every video marketing strategy aims at.

Releasing multiple videos at the same time means that they all have the same opportunity to get to the most viewed page. To ensure that each video gets a chance to get to the most viewed page, you can delete the second video and re-upload it after 48 hours. This is just a smart video marketing strategy to increase your chances of getting to this most coveted You Tube page. This way, you need not market each video separately.

4. Strategic tagging

Tagging is a very basic video marketing strategy. However, strategic planning adds another dimension to it that many marketers are yet to utilize. Viral videos do use tags, which are keywords that help your video to show up on searches in search engines. Strategic tagging involves controlling the tags that are associated with your videos.

To do this, look for very unique tags and use them on your videos. Unique tags are those that have not been used much by other videos on You Tube. This way, you gain control over the videos that show up as 'related videos'. Your viewers get to actually see related videos that have to do with your brand. This is because if you allow You Tube to rank 'related videos', they may not be related to your brand, which is what you want your viewers to know about.

This strategy is linked with the other one of releasing multiple videos simultaneously. Your viewers get to see your own videos as related content. After you get to the most viewed page, you can add more generic tags that can help the video show up in search engines.

5. Create emotional content

There are a number of studies that show that emotional content is behind most viral video marketing campaigns. More specifically, videos with content that increases emotions like anxiety and amusement. Videos that elicit intense emotions are likely to be shared twice more than those which do not. Better still, positive videos are shared 30% more than negative videos.

Some of the more intense positive emotions include: astonishment, hilarity and inspiration. Another strong emotion to leverage is surprise. Research further shows that men are more likely to share content that invokes fear and disgust, elements of surprise, than women. Knowledge of the emotions that result in shareability makes you want to create ads that will elicit these specific emotions. Shareability goes a long way in making a video go viral.

Conclusion

As we have seen, making your branded video to go viral is no mean feat. You need to incorporate the above steps in your viral video marketing strategy. They are all built around timing, building an audience, engagement and distribution.